Wagon Wheels supports dads this Father’s Day

Launching on Father’s Day (20 June), the partnership will feature a series of “Real Talk” videos hosted on Dadsnet’s platforms, tackling topics including gender stereotyping and Covid-19.

Kate Needham, marketing director at brand owner Burton’s Biscuit Co.’s “In the last year, support for mental health has never been more important.

“As a brand notoriously popular with men, we wanted to create a campaign which would not only show our support but spark real conversations on hard-hitting issues in a relatable, down to earth way.”