Cadbury Fingers partners with National Deaf Children’s Society

The ‘Sign with Fingers Big and Small’ campaign aims to raise awareness of deafness but also to teach consumers little lessons in BSL with everyday phrases and conversation starters, so more people can join the conversation.

Cadbury said retailers should stock up on Cadbury Fingers and help people to come together to enjoy everyday interactions and encourages them to empower their employees and shoppers to practice the following tips:

• Speak clearly and naturally, it makes lip-reading much easier.
• Don’t cover your mouth or turn away and make sure your face is fully visible, and avoid eating or chewing.
• Be visual. Try pointing, using gesture, writing things down or typing on your phone.

As part of the campaign, Cadbury Fingers, Chelsea FC and the National Deaf Children’s Society enlisted the help of deaf sign performance group Unify and signing choir Hands 4 Voices at Chelsea’s match against Brentford on (28 October) to stage a rendition of club anthem ‘Blue is The Colour’ in BSL for the first time.