Quality Street paper wrapers endorsed by John Barnes rap

Quality Street and footballing legend John Barnes, have teamed to create a rap music video to celebrate the brand’s recyclable paper wrappers.

The Christmas-themed music video, ‘Street (W)rappers’ pairs production with cues from iconic rap videos. Barnes, in a vintage shell suit with toffee penny ‘medallion’, tells us to ‘keep it simple, keep it sweet, recycle your Quality Street’.

We see Christmas-grotto style scenes spliced with Barnes showing off his moves at the ‘club’, complete with Quality Street coloured strobe lights.

John Barnes comments, “Quality Street and Christmas go hand-in-hand for me and my family. I loved flexing my rapping skills again, 33 years after the original, and if that gets people to recycle their Quality Street wrappers at home, I’m all for it. And who knows? Maybe this is the rap I’ll be performing every chance I get!”

Jemma Handley, senior brand manager for Quality Street adds: “Working with John Barnes was a no brainer for us – an England footballing legend who’s also a superstar rapper – he was the only man for the job. We’re so proud that every Quality Street chocolate in our assortment is now in a recyclable wrapper and the music video is a brilliant way of letting our consumers know that after they’ve enjoyed their Quality Street this Christmas, the wrappers can go in the usual household recycling.”

The single paper wrap, which was initially introduced to the Quality Street tins in 2022, replaced the double-layer cellulose and foil wrappers, removing almost two billion pieces of packaging material from the supply chain. This year, the brand has completed the move to paper wrap across nine of its 11 chocolates, with the Green Triangle and Orange Chocolate Crunch remaining in recyclable foil.