Talking Retail Grocery and product news for independent retailers
Marking the biggest relaunch in Lucozade’s history, the brand has unveiled a new masterbrand platform set to supercharge sales of its drinks across the UK market.
Encompassing TV advertising, social, in-store activation, consumer sampling and more, “Bring the Energy” is all about how Lucozade helps fuel people to rise to the challenge and to move with energy in the moments that matter to them.
Following the recent launch of Blucozade, this new platform continues to unite its three key drinks – Lucozade Energy, Lucozade Sport and Lucozade Alert – bringing that infectious Lucozade energy to shoppers across the nation.
The unifying brand platform was developed following two years of in-depth research involving speaking to over 6,000 consumers, which found that shoppers do not separate Lucozade Energy, Lucozade Sport and Lucozade Alert, but view them all simply as ‘Lucozade’.
Elise Seibold, marketing director at Suntory Beverage & Food GB&I comments: “Bring the Energy is a new era for us; an insight-backed move to bring all sub-brands together to strengthen the incredible power of our brand. With a multimillion-pound media investment backed by in-store activation and sampling, we’re making sure Lucozade is unmissable throughout this mega summer of sport – and beyond! Retailers should stock up on our full range of formats to ensure their chillers are ready to tap into these extra sales opportunities at every occasion.”
