Talking Retail Grocery and product news for independent retailers
‘Summer Fun Sorted’ launched on 1 July, and will run until 25 August 2020, giving away prizes including a luxury family forest weekend away, pizza oven and garden games. The campaign highlights a weekly deal to increase footfall.
Surjit Khunkhun, franchisee at One Stop Woodcross Convenience in Bilston, West Midlands, said: “Our customers have really enjoyed the chance to win, even the smaller prizes – it’s put a smile on their faces and they have really appreciated that this is going on in their local store.
“The promotional offers have been really strong too; they go on to our Facebook page so people know they are there and the sales just go through the roof. Our customers loved the Pringles at half price offer and the Pot Noodles have been phenomenal, too.”
Charmaine Rhalla, franchisee of the Coningswath Community One Stop Store in Carlton, Nottinghamshire, said: “The campaign has really provided fantastic offers for families this summer, with wonderful prizes to keep them entertained during the pandemic.
“The promotions have been well received and all round I think it’s a fabulous initiative. We’ve had so many happy customers which is important to us.”
John Miller, head of franchise at One Stop, added: “We’re delighted the campaign has been going so well this summer and it’s always so reassuring when our franchisees tell us how successful a campaign is and how much their customers enjoy it. This helps us to drive footfall and sales in a positive way.”
