Talking Retail Grocery and product news for independent retailers
The Embassy Signature range will be available at the end of November and consists of Gold and Silver variants in packs of 20 for £9.30.
Embassy Signature Gold will also be available in packs of 100 (£46.50).
Imperial Tobacco said the range offers all the features associated with premium factory made cigarettes, without the premium price tag and “promises to deliver increased sales and profit margins for retailers”.
It said the range benefits from the addition of special Reduced Smoke Smell (RSS) paper, designed to reduce the linger of smoke smell on clothes or fingers.
Chris Street, market manager UK at Imperial Tobacco, said: “The Embassy brand has enjoyed continuous growth over the last 12 months and with the sub economy sector worth almost 60% of the total FMC market, we’re confident the launch of our new Signature range will drive further sales momentum in the months to come.
“Not only does the range benefit from all the characteristics of a premium FMC product and the familiarity of the Embassy brand name, but it also offers exceptional value for modern shoppers, and importantly increased profits for our trade customers.”
