Talking Retail Grocery and product news for independent retailers
The design is available now across the brand’s 950ml, 1.4-litre, and 1.6-litre bottles, in Smooth Orange, Original Orange, Orange Extra Juicy Bits, and Pressed Apple flavours.
Caroline Wilding, marketing manager for Tropicana UK, said: “During the festive season, chilled fruit juice category sales accelerate to 121% in comparison to the rest of the year and, as we now move towards Christmas, retailers have a great opportunity to capitalise on this demand.
“As shoppers look to their favourite food and drink items to enjoy over the festive period, we’re expecting a seasonal spike in ‘Not from Concentrate’ juice sales over the Christmas period.
“Tropicana’s limited period Christmas packs will once again give shoppers that festive feel-good factor this winter.”
