Talking Retail Grocery and product news for independent retailers
The launch follows research which found that Coca-Cola Zero Sugar’s new-look packs are easier for shoppers to find at the fixture, which means the Cherry and Vanilla variants “will also gain from their redesign”.
The marketing and sampling activity is a continuation of the “Open That Coca-Cola” campaign launched earlier this year, targeting young adults from the middle of August.
Coca-Cola Zero Sugar will be sampled at festivals and when students return to University this September.
Martin Attock, vice-president of commercial development at Coca-Cola Europacific Partners, said: “We know that our refreshed packaging designs help Coca-Cola Zero Sugar stand out on-shelf, and now that our flavours are included, the line-up looks stronger than ever.
“Flavoured zero sugar colas represent an exciting opportunity for retailers – if growth continues at the current rate, there is scope for an additional £14m in sales this year.
“That is why we are distributing more than a million packs with our latest sampling initiative – supported by another £3m media investment to keep the full Coca-Cola Zero Sugar range front of mind with shoppers, this summer and beyond.”
