Two new additions for Jacob’s

By Johanna Thomson in Biscuits & Cakes 21st September 2023

Pladis is expanding its Jacob’s portfolio with the launch of two new crackers, in a bid to recruit younger shoppers into the category.

Jacob’s Cheddars Cheese & Pickle and Jacob’s Mediterranean Rosemary crackers are aimed at driving sales amongst younger shoppers seeking on-trend flavours.

“Jacob’s has been enjoyed in millions of households nationwide for decades, thanks to our portfolio of full-on flavour crackers and savoury biscuits,” says Asli Akman, marketing director – Pladis UK&I. “But with 28% of sales coming from new savoury biscuit shoppers, there is a clear opportunity to recruit new fans and we are confident that these two new additions to our range – one offering a tasty new take on a classic combination and another that taps into a popular flavour trend – are a great way to appeal to a new generation of shoppers.

“HFSS compliant, Jacob’s Mediterranean Rosemary is also individually wrapped, allowing for greater portion control and offering just 42kcals per cracker. This makes the product the perfect choice for shoppers looking for a great-tasting savoury biscuit which is ideal for piling high with their favourite toppings, or dunking into their favourite dips.”