Talking Retail Grocery and product news for independent retailers
Bahlsen Choco Leibniz Bailey’s biscuits consist of a crisp butter biscuit set in milk chocolate flavoured with Bailey’s Original Irish Cream.
Bahlsen Bailey’s Squares consist of a “smooth, velvety centred” layer flavoured with Bailey’s Original Irish Cream, sandwiched between a wafer biscuit and topped with chocolate.
Both variants are available in 125g packs retailing at £1.79 and will be available from Nisa and a selection of independent retailers.
The biscuits have been created to “capitalise on the growth within the special treats category, driven by the consumer preference for a truly indulgent biscuit”.
Julien Lacrampe, trade marketing manager at Bahlsen, said: ‘Consumer appetite for special treats has seen ongoing popularity over the years, with consumers keen to have indulgent biscuits that are ‘worth the calories’, which is particularly reflected in the growth of Choco Leibniz.
“These two new product developments, in collaborations with Baileys, a much loved consumer treat, are some of the most indulgent biscuits we’ve created and we’re excited for consumers to enjoy them this Autumn.”
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