Lucozade Sport supports Cherry Kick launch with footballer campaign

The campaign sees Stirling leading a range of Lucozade Sport ambassadors as they undertake the Cherry Kick challenge – a “twist on the popular social media bottle challenges” where consumers will be asked to create their own Instagram Reels video, using a bottle of Lucozade Sport.

By sharing the videos across social media with #CherryKickChallenge and tagging @LucozadeSportUK they will be in with a chance to win prizes.

The campaign is running until Christmas and is supported by an out-of-home and PR partnership and paid social media marketing to “raise awareness of the drinks”.

Lucozade Sport Cherry Kick is available now in 500ml standard and price-marked pack bottles, as well as a four-pack multi-pack.

Tom Bell, head of marketing for Lucozade Sport, said: “This new campaign is set to highlight the importance of staying hydrated while exercising all year round – and who better to help us do that than our impressive squad of sports personalities?

“Signing one of England’s most recognisable footballers in Raheem Sterling to the Lucozade Sport squad is huge for the brand and will drive real stand-out for Lucozade Sport Cherry Kick on shelf.”

“We know from the tremendous success of Lucozade Sport Fruit Punch, which we launched last year with Anthony Joshua, that having iconic sportspeople on pack really puts the brand front of mind with shoppers.”

Lucozade said the launch of Lucozade Sport Fruit Punch, featuring heavyweight boxing world champion Anthony Joshua, drove sales of almost £8.7m since its launch in March 2019, “55% of which was incremental to the sports and energy category”.

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