Pork Farms unveils new look

The new-look packs feature iconic and traditional Racing Green and a Union Jack to emphasise the company’s Britishness.

Michael Holton, brand marketing manager, said: “The current Pork Farms brand design has served us well for four years now, however, the landscape of the category has changed during this time and has led to us re-evaluating the brand, our visual identity and how we best strengthen the brand against our competitors. All of which should help give us great footing to help support drive future growth for the brand.”

The brand is also rolling out a refreshed website and its social accounts will also be reflecting the change too.