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The 700ml bottles are available in Passion Fruit Martini, Mojito, and Strawberry Daiquiri flavours, retailing at £2.99.
Global Brands said consumer interest in cocktails has surged this year, with more than one in five (22%) consumers now drinking cocktails in the on-trade.
Combining that with the success of 700ml bottles in the off-trade, the company said, Global Brands has launched Flare into this format to “provide the perfect solution for consumers looking for sharing size cocktails”.
Charlie Leaver, senior brand manager at Global Brands, said: “In such a fast-moving category, we want to ensure continued investment in product innovation, and developing the Flare brand to support retailers in meeting consumer demand is key. Flare 700ml provides an affordable larger format sharing serve which consumers are looking for in the ready-to-drink cocktail category.”
“The new format fits perfectly in the Flare range. There is a clear demand for 700ml ready-to-drink’s which we have seen with VK and Hooch, so it felt natural for Flare to follow in the same footsteps, especially following the brands continued growth.”
