JJ Whitley Vodka expands range with new flavours

By Éilis Cronin in Alcohol 6th October 2020

JJ Whitley Vodka has launched two new flavours into its portfolio, in a move designed to “provide retailers with a premium flavoured vodka offering to tap into the growing flavoured vodka category”

Peach & Apricot and Apple & Lime are available now in 700ml bottles and retail at £16, with an ABV of 38%.

Kelly Coughlan, international marketing manager for white spirits at brand owner Halewood Artisanal Spirits, said: “As flavoured vodka continues to see strong growth, with consumers increasingly looking for new and innovative flavour combinations, our versatile Peach & Apricot and Apple & Lime variants with their on trend flavour profiles, smooth vodka and accessible price point, will provide retailers with a strong, premium flavoured vodka portfolio to tap into this growing trend”.