Weetabix encourages healthy breakfasts with TV advert

By Éilis Cronin in Grocery 4th January 2021

Weetabix is bringing back its “Have You Had Yours?” campaign to “encourage the nation to start the day right”.

The £2m campaign is set to reach 70% of the UK population across TV, video-on-demand, online, and social media platforms throughout January and February.

The campaign is supported by a “Start the year with an Original Superfood” messaging across POS tools for retailers and across online and social media platforms, to highlight Weetabix Original and Oatibix’ nutritional benefits.

Gareth Turner, head of brand at Weetabix Food Company, said: “The new TV ad and in-store campaign kick starts another big year for Weetabix and builds on our ongoing commitment to driving category sales.

“In 2020 we made our biggest marketing investment for more than a decade and this campaign sets Weetabix up nicely for a host of exciting activity throughout 2021, including our exclusive partnership with The Football Association.

“Start the year with an Original Superfood’ builds on the insight that 40% of the UK said that they ate more during lockdown, and a significant 80% want to make greater attempts to stay healthy – so we are looking to inspire Brits to start 2021 (and the day) in the best possible way.”