Veganuary 2021 is biggest yet

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More than 440,000 people have already signed-up for Veganuary 2021 – the 31-day vegan challenge – making it the biggest cohort since the pledge began in 2014.

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Veganuary is urging everyone to embrace this unique opportunity to reshape the future and sign-up to try vegan this month. Its message is echoed by celebrities Jane Goodall, Ricky Gervais, Paul McCartney, John Bishop, Sara Pascoe, Chris Packham, Chrissie Hynde, and more than 100 additional international stars, politicians, non-governmental organisations and businesses who signed a joint letter published last week calling on everyone to help fight climate change and prevent future pandemics by changing their diet.

Toni Vernelli, Veganuary’s International head of communications, said: “2020 brought much hardship and heartbreak, but it also gave us an opportunity to change and build a better future.”

She added: “Veganuary offers people a way to take positive action to protect our health and our planet, as well as help prevent future pandemics. The huge response we’ve had this year shows it’s exactly what many people need right now.”