Batchelors and Call of Duty partnership offers prizes for gamers and retailers

By Éilis Cronin in Grocery 29th January 2021

Premier Foods is partnering with video game franchise Call of Duty: Warzone, to launch an on-pack consumer promotion and a retailer competition for its Batchelors hot snacks brand.

The on-pack promotion gives shoppers the chance to win in-game bonus items and prizes with every pack.

Premier Foods said quick meals, such as Batchelors Super Noodles and Pasta ‘n’ Sauce products, are the third most popular type of food enjoyed while gaming and consumed by half of UK gamers.

The company is also giving 10 retailers the chance to with prizes as part of a weekly draw, running from now until 3 March.

Prizes include Batchelors branded POS and stock from its core range, including products from the Super Noodles and Pasta ‘n’ Sauce ranges, as well as a grand prize of £500-worth of gaming vouchers for one retailer.

Details of how to enter can be found on Premier Foods’ dedicated Your Grocery Partner website.