Haribo rolls out ‘fruitier’ recipe for Starmix sweets

The recipe “enhances the overall taste of the product and now includes an apple flavoured green bear, a blackcurrant flavoured purple bear, and an apple and lemon flavoured ring”.

The new recipe was developed to “meet with the expectations of Haribo consumers who love fruity and juicy confectionery”.

Claire James, trade marketing manager for Haribo UK, comments: “Starmix has a huge following and there is a real love for the iconic shapes found in each bag.

“We have had the original recipe in place for some time, and as tastes evolve we know that it is our responsibility to ensure that we continue to deliver the best tasting, quality sweet confectionery to the category.”