Talking Retail Grocery and product news for independent retailers
The variant will be available from the end of April, following a four-week run in Asda, with an RRP of £18.99 and ABV of 37.5%.
Chris Shead, off-trade channel director at Pernod Ricard UK, said: “Flavoured gin represents a huge opportunity as it makes up 40% of premium gin in the UK and is growing 21.6%.
“Introducing new and exciting flavours is not only a fantastic recruitment tool for the category, but also a great way to tap into different occasions and consumer taste profile needs.”
