Oreo teams with Pac-Man

Each Oreo can be scanned to unlock exclusive gaming experiences or enter the barcode from any participating pack to be in with a chance of winning prizes.

Perrine Pierrard-Willaey, marketing director Europe at Oreo said: “At Oreo we’re always looking for new ways to add a twist to the way we snack and play, which is why we’re launching the latest in a line of groundbreaking partnerships, which has previously seen us collab with world-renowned brands like Xbox and Batman. We hope this activity helps cookie and gaming fans to chase playfulness as they take part in this nostalgic gaming experience.”

“Oreo and Pac-Man are renowned for their commitment to playfulness, which makes it a seamless collaboration”, said Aadil Tayouga, licensing and business strategy director at Bandai Namco Europe. “Both brands appeal to all generations and we can’t wait to see families and friends coming together to enjoy Oreo cookies while playing Pac-Man games for fun and bonding moments.”