Talking Retail Grocery and product news for independent retailers
Lauren Meadows, head of UK Brands at St Pierre Groupe comments: “This product launch is exciting for us – it’s brand new to our product range and it’s a new format too, giving real on-shelf standout. More importantly, however, the quality of our Belgian Waffles is second-to-none.
“St Pierre is all about elevating the everyday and waffles are not traditionally seen as a premium product. What we have managed to do, is offer a premium solution in a category that is growing at 14 per cent, but will no doubt be helped by the addition of an innovative new product.”
Ready to eat and free of any artificial colours or preservatives, the Belgian waffles are individually-wrapped for easy on-the-go snacking, making them versatile for multiple meal occasions.
St Pierre Belgian Waffles with Butter and St Pierre Belgian Waffles with Chocolate Chips will have a RRP of £3.50 for a pack of six.
St Pierre will be supporting the launch with mass sampling, consumer advertising, dedicated social media activity and an influencer engagement campaign to encourage wide usage of the waffle products.
