New McVitie’s BN Popping Candy Cake Bars

McVitie’s BN Popping Candy Cake Bars offer a combination of chocolate or soft strawberry sponge, topped with chocolate cream or light cream respectively, with both offerings filled with popping candy pieces.

Available in packs of five individually-wrapped bars, they’re portioned for family shoppers looking a lunchtime treat or an evening snack.

“Sales of McVitie’s BN have soared since it returned to supermarket shelves last year,” says Niall O’Connor, senior brand manager – Cake at Pladis UK&I, “so we’re now taking everything we know about why shoppers love our BN biscuits and applying this to a complementary category – cakes.

“We’ve already started this with McVitie’s BN Mini Rolls and, since launching in January, this product has helped us welcome a whole new cohort of cake-lovers to the brand. Now we’re taking things up a notch with McVitie’s BN Popping Candy Cake Bars.

“With their signature smile, McVitie’s BN biscuits are treasured not just for their great taste, but for their ‘fun’ factor – and McVitie’s BN Popping Candy Cake Bars tick both of these boxes. Mixing the classic flavours BN is known and loved for with a surprise pop of candy for an extra taste sensation, our BN Popping Candy Cake Bars promise a unique, exciting snacking experience which will help tantalise the tastebuds of younger families on the hunt for novel treats.”

McVitie’s BN Popping Candy Cake Bars are available at RSP of £1.25.