Talking Retail Grocery and product news for independent retailers
Walkers has launched a limited-edition range of festive flavoured crisps spanning its core offering and premium Sensations brand. Walkers has also released limited-edition holiday-themed packaging on selected year-round favourites, with Wotsits Giants Really Cheesy and Sensations Thai Sweet Chilli receiving new look packs.
New flavours including Festive Turkey and Pigs In Blankets. A third and highly talkable flavour, Christmas Pudding, is also likely to spark debate amongst shoppers.
Wayne Newton, senior marketing director at Walkers comments: “As sharing occasions rise during the Christmas period, shoppers are on the hunt for savoury snacks that offer something extra special and will elevate their celebrations with family and friends. Launching the limited-edition Walkers flavours into PMP format for the convenience channel was an obvious choice or us as these formats continue to prove popular with shoppers and retailers alike, with PMPs remaining the number one contributor to crisps and snacks growth in value vs other segments. Our new range of festive flavours will meet this shopper demand, while also generating buzz and talkability.”
The Walkers and Sensations limited edition Christmas ranges are available now while stocks last. All three flavours within the Walkers core range are rolling out in SMP 5pk (RRP: £2.00) and 65g PMP (Festive Turkey and Pigs In Blankets only, RRP: £1.25) format, with both flavours of the Sensations Christmas range rolling out in 150g sharing bags (RRP £2.50).
Within the convenience channel, the new Walkers seasonal Festive Turkey and Pigs In Blankets SKUs will be available in RRP price marked packs.
