Talking Retail Grocery and product news for independent retailers
The 700mlm bottle is available now and retails at £35.90, combining Fresh grapes with blood orange and lime.
Brand owner Diageo said sales of flavoured vodka are accelerating in the off-trade with a 39% growth and total sales of Cîroc are up by 28%.
Laura Pearce, category marketing director at Diageo, said: “Cîroc vodka is renowned for its super-premium quality and diverse portfolio which caters to all celebratory occasions.
“We are extremely excited about the latest launch, Summer Citrus, as it offers consumers something new just ahead of the summer season.”
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