Talking Retail Grocery and product news for independent retailers
The neck tags will be supported by in-store advertising and digital activity, including online recipe videos to follow at home.
The brand said the Christmas period is incredibly valuable to wine sales, with 27% of the year’s value going through the 12-week Christmas period.
Lindsay Holas, brand manager at brand owner Accolade Wines, said: “Lockdown has seen many drinking occasions shift back into our homes, and this year we’re sure consumers will want to try recreating this festive treat themselves.
“Our mulled wine recipe cards on each bottle will make it easier than ever. It also gives retailers the opportunity to cross category merchandise on the wine aisle to increase basket spend.”
