Talking Retail Grocery and product news for independent retailers
Häagen-Dazs Belgian Chocolate & Hazelnut and Dark Chocolate & Caramelised Almond are available in 460ml tubs and retail at £4.80.
The brand said shoppers have an increased desire for chocolate indulgence, with 89% desiring ice-cream, with 89% of consumers citing “mood boosting” properties and 61% citing intense flavouring as reasons for the flavour’s popularity.
Kat Jones, marketing manager at Häagen-Dazs UK, said: “We’re always working hard to elevate the ice cream experience. Our new chocolate nut range will do just that thanks to its increased cocoa content and mix of roasted and caramelised nut inclusions which offer that extra touch of indulgence.
“Luxury tubs are the biggest contributor to take home growth in convenience, up £4.6m, and Häagen-Dazs is the fastest growing brand within this.
“This means that retailers with Häagen-Dazs on their shelves can now offer consumers an even more indulgent choice from a brand they know and love, while seeing the range performing well in store, even as the weather cools down.”
