Talking Retail Grocery and product news for independent retailers
Golden Syrup and Strawberry, Raspberry & Cranberry flavours are available now in 75p price-marked bars.
Danielle Mendham, senior brand manager at Quaker, said: “Over the last year, we have seen shoppers become even more money-conscious in the impulse channel.
“With shoppers increasingly looking for products that offer value for money, we saw our total Quaker price-marked range grow by almost 17%, so it’s fair to say that we can expect demand to continue into the new year.
“We have also seen shopper sentiment towards breakfast change substantially, with consumers increasingly looking for convenient, on-the-go breakfast options that can be enjoyed at home as part of a busy morning.
“Consumer habits and priorities around breakfast understandably changed dramatically during 2020, with Brits eating 660m additional breakfasts.”
“These two new price-marked packs perfectly complement our existing range of price-marked packs and provide additional support to retailers to offer great value breakfast solutions.
“While the range clearly lends itself to the on-the-go occasion, it also gives shoppers a tasty, convenient and healthy alternative option to start the day.”
