Talking Retail Grocery and product news for independent retailers
The vegetarian range consist of Thai Vegetable Broth, Carrot and Coriander, Sweet Potato and Miso, and Peri Peri Lentil and will initially be available in Spar stores in 350ml microwavable pots.
The brand said the soups provide a nutritional and convenient lunchtime option that will “give customers a perfectly flavoursome and filling lunchtime option – especially those working from home”.
Lorraine Rothwell, European marketing director at Baxters Food Group, said: “Despite the fact that there are more people working from home than ever, Baxters has seen a 13% rise year on year in soup sales within the convenience channel.
“Consumer demand for quick and healthy working from home lunches has continued to increase and we want to give our customers a range of options when it comes to flavour and market trends.
“The launch of the Super-licious range in 2020 was extremely well received and we anticipate the vegetarian Soup Pots will be just as well received as the initial range in 2021 as demand for plant-based and vegetarian products continues.
“This new range absolutely delivers on taste and quality, but that also offers our customers an accessible and satisfying vegetarian lunch option.”
