Talking Retail Grocery and product news for independent retailers
The Jungle Fresh fragrance pulls on current trends for herbal and botanical influences and has been developed to meet Gen-Z’s leading fragrance preferences, with the demographic preferring scents described as ‘clean’ and ‘refreshing’.
Monique Rossi, general manager, Deodorants, Unilever UKI, says: “Innovation is fundamental when it comes to recruiting shoppers into the deodorant and shower gel categories. As the number one male toiletries brand, Lynx is in a strong position to work with world-leading experts to develop on-trend fragrances that we know Gen Z will love – and as a result we play a critical role in driving category growth.
“Within the first year of Lynx’s last core innovation, Epic Fresh, many new deodorant and shower gel shoppers were attracted to the proposition, driving category value and as a result growing the male toiletries category. Jungle Fresh has been designed to build on this success and has a clear place in the current market by tapping into the demand for clean and refreshing scent profiles.”
