Talking Retail Grocery and product news for independent retailers
Captain Morgan has unveiled Captain Morgan Spiced Gold 0.0%, an alcohol-free alternative to the iconic Original Spiced Gold.
Captain Morgan Spiced Gold 0.0% can be used in place of Captain Morgan Original Spiced Gold in any cocktail or drink, whether that’s created by consumers at home or by operators in the on-trade.
Samori Gambrah, global brand director at Captain Morgan commented: “With a resurgence of rum as a drink of choice and 47% of UK adults switching between alcohol and low and alcohol-free drinks, Captain Morgan 0.0% is perfectly placed to not only meet growing demand but also give those looking to moderate their consumption a new alternative.”
Amanda Brown, liquid scientist at Diageo, added: “It’s been an exciting journey working on Diageo’s first alcohol-free dark spirit. When creating Captain Morgan 0.0%, we went through more than 400 recipes before we were able to capture the iconic rum and spice flavour of Captain Morgan Original Spiced Gold, but without the alcohol. Captain Morgan 0.0% has been created by layering flavours that deliver the complexity and depth that consumers know and love.”
Captain Morgan Spiced Gold 0.0% is the latest brand, and first dark spirit, to join Diageo’s alcohol-free portfolio, following the successful launch of Guinness 0.0%, Tanqueray 0.0% and Gordons 0.0% over the past few years.
Available from 1st September across the grocery, wholesale, convenience and on-trade channels.
