Thatchers Cider launches new TV campaign

The ‘Family’ campaign, which aims to reinforce the values that are the driving force behind everything that Thatchers does, will be broadcast nationally on TV and Video on Demand.

The advert has been directed by award-winning British director Steve Reeves, Bill Bailey has provided the voice over, and as in previous campaigns Martin Thatcher has a cameo role, this time joined by family members Anne and Eleanor. Cider makers Richard Johnson and Sophie Jennings also make appearances.

Martin Thatcher, fourth generation cidermaker, said: “This is an advert that’s warm with a smile in its heart. We hope everyone will be able to relate to it. The sense of family runs very strongly throughout all we do at Thatchers, from our heritage and traditions, through to our quality and expertise in cider making. It’s something we’re all very proud of, and we know it’s something that will always stay true. There’s never been a better time to reinforce the message of family and caring for each other.”

A 40- and 30-second advert will showcase the Thatchers cider portfolio of Thatchers Gold, Haze and Rosé. A social campaign will also run.