Talking Retail Grocery and product news for independent retailers
The company says the new sharing format will help retailers capitalise on consumer demand for relaxed sharing moments and evening consumption occasions.
Christopher Owen, marketing controller at Pladis UK&I, said: “This launch represents a sizeable opportunity for independent retailers to boost larger-format bagged snacks sales with a new take on a shopper favourite.
“We recognise that PMPs are a key format for independent retailers – generating a third of sales in convenience – and our existing Jacob’s sharing packs have been leading the way, with a strong performance in the channel over the past year. However, there’s definitely scope for driving this further.”
Jacob’s Mini Cheddars BBQ PMP will be available to independent retailers and wholesalers in a 105g sharing pack format at an RRP of £1.00, from early August.
