Kerrygold launches first TV advertising campaign for four years

The ‘Taste That Takes You There’ campaign will begin with a month-long, nationwide TV campaign, starting on 17 August, which will be supported by broadcaster video-on-demand, social media, and digital advertising on premium news sites through to December.

The campaign will also feature two UK influencer campaigns. Kerrygold brand ambassador, Benjamina Ebuehi, a past contestant on Great British Bake Off and now highly popular online baker and recipe writer, will be working to showcase the taste superiority of Kerrygold for home baking. While the Kerrygold ‘Little Chefs’ campaign, will feature a range of influencers, encouraging families to bake with their children to build further the association between food, family and Kerrygold.

Mike Harper, marketing director of Ornua Foods UK, said: “The ‘Taste That Takes You There’ is all about showcasing Kerrygold’s core values of superior taste, Irish provenance and dairy farming heritage, while at the same time calling out in a compelling and credible way our grass-fed credentials. In doing so, we will further differentiate ourselves from other brands and reinforce Kerrygold’s position as the UK’s most frequently bought block butter brand with the highest level of consumer loyalty.”