Talking Retail Grocery and product news for independent retailers
The four-day festival, which takes place on 24-28 August, is being organised with brands including Princes, Batchelors, and Branston. The line up will include chefs Gizzi Erskine, Phil Vickery, and Miguel Barclay.
The festival is free, but there will be an opportunity to donate to the festival’s charity partner – food distribution charity FareShare.
Dean Towey, commercial director responsible for Love Canned Food, said: “After the Covid-19 pandemic started to take hold in UK, sales of canned goods grew significantly as shoppers sought tasty, convenient products that made cooking at home easier. We want to continue to grow the category by inspiring consumers, showing them new ways to cook with the canned food in their cupboards. That’s why we’re teaming up with some well-known names to bring some fun and inspiration to our dinner tables this summer.
“This is a first for Love Canned Food as we continue to inspire consumers, colleagues, and the community on different ways to use canned products during the pandemic and beyond.”
Lindsay Boswell, chief executive of FareShare, added: “We’re thrilled to have been chosen as the charity partner of the Love Canned Food Festival. This support couldn’t have come at a better time, as demand for food has skyrocketed, particularly among frontline organisations providing food to children and their families. Thanks to their generous donation we’ll be able to get even more food out to communities hit hardest by the effects of the pandemic, during the course of the crisis and beyond.”
The festival is being hosted on Instagram.
