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Jonathan Bull, head of commercial and seasonal brands at Pladis, said: “Nothing says Christmas quite like a box of crackers and a cheese board, and this year we’re back with several selection boxes from Jacob’s to satisfy key seasonal trends such as indulgence and togetherness.”
This year Pladis is launching a new design for its Jacob’s Christmas Caddies as the range is sponsoring Save the Children’s Christmas Jumper Day 2020.
The range features a new Christmas jumper-style packaging running across the Twiglets Christmas Caddy (200g; £3.49), a Mini Cheddars Christmas Caddy (260g; £3.49), a Jacob’s Cracker Crisps Sour Cream & Chive Christmas Caddy (230g; £3.49), and a Jacob’s Treeslets Christmas Caddy (formally Cheeselets) (280g; £3.49).
Jacob’s Biscuits for Cheese box (300g; £10) is also available for this year featuring “consumer favourites” such as Jacob’s Cheddars and Jacob’s Cream Crackers.
Pladis said the box is a must-stock selection for retailers looking to drive sales for the Christmas “gifting mission”.
Also in the Jacob’s portfolio for Christmas is Jacob’s Savoury Favourites (200g; £2.19), which Pladis said is perfect for sharing and taps into the seasonal trend for “togetherness” and is “sure to help retailers generate their share of seasonal sales”.
Jacob’s Festive Selection is also returning for this year (450g; £4.29), featuring seven of its classic crackers
Pladis is bringing back the Jacob’s Savours Flavour Assortment (250g; £4.29) for Christmas this year, a premium assortment of crackers including Sour Cream & Chive Thins, Cheese Thins, Sweet Chilli Thins, and Salt & Cracked Black Pepper Bakes.
Pladis said the variant will help retailers to drive impulse purchases during the Christmas sales period as 53% of savoury snackers say that they are prompted to buy when they see new flavours.
Returning to the Carr’s portfolio this year is the Carr’s Selection box, available in a 200g box (£3) and a 500g Christmas box (£7.50).
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