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Running until the end of October, the promotion is offering three shoppers the chance to win a home DJ kit from Pioneer DJ, including DJ Bluetooth headphones, compact Bluetooth desktop speakers, and a digital DJ controller.
Ten runners up will also receive a pair of DJ Bluetooth headphones.
The competition is being promoted across in-store POS and on Relentless’ digital platforms.
Shoppers can enter vis the Relentless website and retailers can request supporting POS, including posters, shelf wobblers, and shelf barkers, from www.cokeconsumerhub.co.uk.
Simon Harrison, vice president of commercial development at Coca-Cola European Partners GB, said: “The energy category is a driving force within soft drinks, supported by leading brands like Relentless which has loyal fans and is in growth.
“Relentless has a long association with the music industry thanks to a series of impactful marketing campaigns and promotions, including partnerships with Defected Records and global artists like Stormzy.
“Whilst consumers have been unable to attend live music events and dance venues, there has been more time spent in the home for budding DJ’s to make their own music, often sharing with friends virtually.
“We hope this new promotion with Pioneer DJ taps into Relentless fans love of music creation whilst helping retailers drive instore theatre and sales in the coming months.”
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