Vimto Out of Home signs deal with Slush Puppie

By Éilis Cronin in Food-To-Go 30th June 2021

Soft drinks supplier Vimto Our of Home has been given the rights to manufacture, manage, distribute and sell frozen drink brand Slush Puppie, in an agreement with the brand’s US owners J & J Snacks Foods Corp.

The supplier is planning to launch a new design to “reinvigorate” the brand and “bring it to a new generation of slush fans”.

Nick Yates, commercial director at Vimto Out of Home, said: “Slush Puppie is a brand that is extremely well-known in the UK and we are delighted to be able to offer our customers an even wider choice of frozen drinks brands.

“We are passionate about frozen drinks and believe that under our care and with our unrivalled expertise in the sector we can help Slush Puppie reach its full potential in the UK and Europe.”