Talking Retail Grocery and product news for independent retailers
Last year, IGD estimated an average q-commerce basket was 18% more expensive than a convenience store.
Research of 1,000 UK shoppers by Pricer showed just 7% of shoppers now use q-commerce grocery deliveries, where online orders are delivered by courier drivers like Getir, JustEat or UberEats in under an hour, once a month, as price trumps speed and convenience in cost-of-living consumers’ buying consideration priorities.
The research shows a further 7% opting for fast-format grocery ecommerce deliveries once a week, a fifth (19%) of shoppers now using q-commerce less than once a month for food purchases, and over half (54%) of consumers saying they have never used high-speed convenience deliveries.
Peter Ward, country manager for UK & Ireland at Pricer, said: “Q-commerce, previously the posterchild for pandemic ecommerce, quickly rose in both popularity and consumer adoption during covid-19.
“However, its trajectory has cooled somewhat as consumers, hit with cost-of-living pressures, and facing stubbornly high grocery price inflation, have reassessed how and where they shop in order to make their food spend go further.”
40% of those surveyed said they are shopping more in stores now compared to a year ago, while 83% said they are much more likely to compare prices at the shelf-edge in a bid to keep the cost of food bills down, up +21 percentage points year-on-year.
