Pepsi Max adds Mango flavour

Following the continued success of the brand’s range of flavours, Pepsi Max is expanding this summer with the launch of Pepsi Max Mango. The new flavour innovation joins Cherry and Lime in the fruit-flavoured line-up and aims to help retailers continue to attract new consumers to the soft drinks category, in addition to keeping existing buyers engaged.

Maximum taste, no sugar cola Pepsi Max Mango will be available across grocery and convenience stores from September. To help retailers cater to various consumer needs, the new flavour will roll out in 500ml bottles, 1.25-litre, 1.5-litre, 2-litre and multipacks of eight and 24 cans.

A spokesperson for the company said: “Attracting and maintaining Generation Z’s loyalty is crucial for brands with Gen-Zers rating new flavours as the top influence on purchase decisions. The launch of Pepsi Max Mango is expected to drive excitement and bring new shoppers to the category – with the new sugar free innovation continuing to promote healthier consumer choices as part of Britvic’s Healthier People sustainability strategy