Talking Retail Grocery and product news for independent retailers
The promotion is set to give shoppers a chance to win prizes every hour between 6am and midnight.
Until 5 May 2024, shoppers will have the chance to win prizes such as cinema tickets, private VIP screenings of Ghostbusters: Frozen Empire, Sony store vouchers, and a trip for two to New York for a Ghostbusters-themed adventure holiday and an exclusive movie location tour.
The promotion will be available across the Walkers Snacks portfolio of brands: Monster Munch, Wotsits, Squares and Quavers, in a range of formats including PMPs, sharing, grab bags and multipacks.
Josephine Taylor, senior brand marketing manager at PepsiCo, said: “Our previous on-pack promotion for Ghostbusters: Afterlife created a buzz for film fanatics and shoppers alike.
“We’re pleased to be in partnership with Sony again to build on this, in honour of its Ghostbusters: Frozen Empire launch.
“Together, we are bringing an element of fun to snacking occasions such as the Big Night In, whilst also offering shoppers a chance to win some exciting prizes.
“We’ll be amplifying awareness of the collaboration through shopper and digital support, ensuring the promotion is at the forefront of shoppers’ minds. With incredible prizes on offer across our brands in different formats, retailers can leverage this opportunity to maximise sales.”
To spread further awareness of the collaboration, “disruptive short form videos” of Ghostbusters characters coming to life within a supermarket will be amplified across digital and social media platforms.
Until 5 May 2024, shoppers can scan a QR code on pack or visit www.walkers.co.uk/ghostbusters to enter their details along with a unique code to find out if they have won one of the Instant Win Prizes.
Every hour between 06:00 and 23:59, shoppers will have a chance to win cinema tickets to see the new Ghostbusters movie, private ‘VIP’ screenings of the new Ghostbuster movie, £25 Sony Store vouchers/£25 Amazon vouchers and the Grand Prize – a trip to New York.
