NFRN urges members to register for the Mail’s Golden Wallets promotion

Daily Mail and Mail on Sunday readers can win up to £25,000 in the Golden Wallets promotion throughout June, while there are £500 cash prizes for retailers displaying supporting point of sale material. Retailers must register their details online and upload photographs of any in-store displays and anything being done to promote the game to customers.

All retailers registering will receive their own virtual Golden Cash Wallet, which will be emailed week commencing June 29. Prizes will range from £10 to £500.

In a further initiative, that is exclusive to the NFRN, all members registering will be automatically entered into the Mail’s Nectar Millionaire competition that will run throughout July.

In turn, they will receive special MyMail PoS material to promote the loyalty scheme to their Daily Mail and Mail on Sunday customers.

Andy Law, Mail Newspapers senior national account manager, said: “The Golden Wallet campaign not only offers our readers the opportunity to win ‘cash’ prizes, but also a chance for retailers to maximise their sales of the Mail. Simply display the provided PoS material and promote the campaign during the four weeks’ period and, where possible, provide secondary displays in stores.

“The incentive offers retailers the chance to take part in their own version of the Golden Wallets promotion. This provides an opportunity to win ‘cash’ prizes as well as growing sales throughout the promotional period.”

NFRN national president, Stuart Reddish, added: “Make sure that you don’t miss out on this fantastic opportunity – act now.”

Registrations closes on 19 June.