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Utilising Mrs Elswood’s 75 year experience of preserving vegetables, the range of Kimchi has been carefully developed to retain the crunch of the vegetables with a chilli heat and a distinctive lactic tang from the fermentation.
They will be available in three flavour profiles; Classic, Turmeric and Beetroot with listings in Ocado from April 2024.
The British appetite for Korean cuisine has been growing in popularity in recent years with Kimchi being the most iconic and recognisable dishes. Kimchi has a complex flavour and texture profile which goes exceptionally well with fried or BBQ-style food like burgers and grilled fish, but it also boosts the flavour of classic dishes like toasties and omelettes.
Mrs Elswood follows an authentic method where the vegetables are slowly fermented in small batches for two weeks resulting in a product with crunchy vegetables, a distinctive lactic tang, and warming chilli kick. They feature 70% Napa cabbage and at least three different vegetables including kohlrabi, beetroot and white cabbage.
Jonathan Hehir, senior product manager, Mrs Elswood said; “Past travels across Korea is what ultimately inspired this range. Just like pickling, fermentation is another way to preserve vegetables, which Mrs Elswood has been doing for 75 years.”
Matthew Moyes, marketing controller, Mrs Elswood; “Younger consumers have a greater appreciation for foods from across the world and are used to ordering a variety of cuisines on Just Eat, Uber and Deliveroo – this is being reflected in their supermarket shopping habits. As the nation’s favourite pickled gherkin brand, research has told us there is strong brand fit between Mrs Elswood and Kimchi, so we’re confident shoppers will enjoy these new products.”
