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The company has created a group of mascots to help consumers battle the blandness of lockdown, including Steely – the graffitiing lion, DJ Rebel – the monkey, Boris – the bear mixologist, and Flame – the fashionista flamingo. The mascots visited a few London landmarks this week.
Melvin Jay, chief executive and founder, said: “We’re delighted that lockdown measures are beginning to ease, allowing our mascots – who have a very simple mission, to #BattleTheBland – entertain our loyal customers.
“The mascots had a great time roaming around London. We’re particularly proud of Steely’s, ‘Covid tapestry’, which chronicles some of the more controversial moments from lockdown. We’d like to try and inspire our consumers to keep their heads up because as Steely says ‘Better Days are Coming.”
