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The new website details Costcutter’s BDM support, shopper insights programme, marketing and business support initiatives, store branding, price and rebate offer. It also outlines the comprehensive safety and community support guidance Costcutter is providing for retailers through the current crisis.
Mike Hollis, retail director for Costcutter, said: “Our current focus is helping our retailers convert new shoppers, who have seen their stores as a lifeline during the current crisis, into lifelong customers and we are delighted that innovative and pioneering retailers want to be a part of that. Our new website will continue to focus on our retailers’ own stories of opening their stores, expanding their range and increasing their sales.
“We will also be focusing on the great ranges available to our retailers, including access to the Co-op own-brand which has been a proven driver of increased footfall, basket spend, and sales increase across our stores. Throughout the current crisis we have seen evidence that shoppers really value the quality of Co-op products alongside the brands they know and trust.”
