Spar launches New Year offers to save customers money

From this week, shoppers will be able to buy own-label items, plus household names such as Baxter’s soups and Robinsons squash, all for £1.25.

The consumer campaign will last for six weeks until 15 February.

Suzanne Dover, brand and marketing director, said: “We know the start of the new year can be tough for a number of shoppers.

“When we plan and create campaigns, we always start with what our consumers need and develop ideas that can feed into this. Our ‘January Value at £1.25’ campaign is no exception.”

The new year campaign is being supported with in-store POS and Spar radio highlighting the promotions.

There will be a dedicated page on Spar UK’s website featuring a series of recipes, as well as the chance for social media followers to share their money-saving recipes.