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Diageo says it will look to continually evolve the platform to meet customer needs and ensure all the resources and business support available are relevant to independent retailers.
Andy Fell, strategy and transformation director, Diageo GB said: “Diageo is deeply committed to forging strong connections with our customers – supporting them in delivering the best possible service which drives tangible results. This is why we are really excited about the transformation of Diageo One, which looks to supercharge businesses with a range of incredible tools. The platform has a whole range of resources specifically tailored to support our off-trade partners, providing them better access to support and guidance from Diageo than ever before.
“The transformation of Diageo One demonstrates our commitment to providing the best support to independent off-trade retailers, and enables us to be agile and react quickly to changes in the environment, ensuring we have the tools in place to empower our customers to make strategic decisions that positively impact their businesses.”
