Talking Retail Grocery and product news for independent retailers
The new pack design “has a modern look and feel” and “prominently features core ingredients, gives the brand standout, and s more fun and relevant”.
Alongside the new pack design, the manufacturer has reduced the size on the inside and outside plastic layers across all popchips formats, which “represents an overall decrease of 10% annually”.
KP Snacks estimates that 23 tonnes of material will be saved, the equivalent of over 5 million fewer packs per year. The packaging reduction rolls out between November and January.
The move is part of KP Snacks’ pacKPromise, which sees the company striving to use less packaging across its portfolio, with the end goal of all its plastic film packaging being fully recyclable by 2025.
