Talking Retail Grocery and product news for independent retailers
Rockstar Energy Drink is running an exclusive competition for convenience retailers, where four retailers will be selected to win £250 each month, from now, until the end of 2023.
Retailers should simply visit Britvic’s ‘At Your Convenience’ website and fill out the form to be entered into the next draw for this month’s cash prize.
Earlier this year, Rockstar Energy Drink announced its biggest music campaign to date and joined forces with Stormzy to bring to life its “Press Play” campaign. Stormzy fronted a world-first, free digital in-app concert experience on Spotify in July to celebrate Rockstar Energy Drink’s® Press Play brand platform. The activity helped drive brand engagement within the convenience channel, with point-of-sale material up for grabs, which highlighted that consumers were able to win a selection of prizes by scanning the QR code and entering the code from the Rockstar can after purchase.
Authentic brand partnerships are a great way to drive awareness and encourage consumer engagement with a brand, which in turn helps retailers drive footfall and sales. Shoppers will be drawn to product and POS that offer prizes, but for this activation, Rockstar Energy Drink® is now offering its retail partners the chance to win.
To enter the competition, retailers must simply sign up for Britvic’s ‘At Your Convenience’ platform and fill out the form to be entered into the next prize draw by 13th September*. After this, there will be further chances for retailers to win each month, until the end of the year via the website.
