Talking Retail Grocery and product news for independent retailers
“Working with ‘Spread A Smile’, we’re proud to be bringing that characteristic McVitie’s BN smile to even more faces nationwide,” says Aslı Özen Turhan – chief marketing officer at Pladis UK&I. “And this latest phase in our partnership is no exception.
“By bringing back our signature theme tune, we’re tapping into Brits’ deep-rooted, nostalgic love for the brand. With the catchy jingle back on air, we’re confident we’ll have shoppers singing along down the supermarket aisles, ultimately reminding them to pause for a little moment of joy with our long-loved McVitie’s BN brand.
“McVitie’s BN has been one of our biggest success stories in recent years – so there’s no time like the present for retailers to stock up,” continues Aslı Özen Turhan. “In fact, this latest campaign will bring awareness for the brand to new heights – all at a time when retailers will be looking to update their snacking fixtures, ready for the back-to-school sales surge.
“Perfectly placed for this, our McVitie’s BN range is the ideal choice for shoppers looking for convenient and playful options for lunchtime treats and after-school indulgences.”
