Brits spend £2bn to replicate regular coffee experience at home

A survey by roastery Volcano Coffee Works, to mark International Coffee Day, found 42% of respondents admit to drinking more coffee since lockdown, with 23% drinking four cups a day – equating to over 112m cups nationally every 24 hours.

Emma Loisel, co-founder and chair at Volcano Coffee Works, said: “We’re more in love with coffee than ever, with consumption up and millions investing in recreating their caffeine fix at home. Coupled with working longer hours from home, it seems we’ve never been more reliant on coffee.

“And interestingly, it’s great to see the trends for ethically sourced coffee and that companies showing they care about people and the environment are more important than ever when it comes to purchase decisions.”

The study reveals the popularity of coffee is set to accelerate further – driven by ethical coffee drinkers – with 63% of respondents willing to pay more for coffee if it benefits coffee farmers, up 18% compared to 2019.

Loisel added: “Consumers are making themselves very clear, they want more from brands than just great products. 85% told us they expect the companies they buy products from to behave sustainably and ethically towards the environment and people.”